MiO was the first liquid water enhancer to hit markets. It's also a product that allows people to make their drink, their way.

To introduce the brand's campaign platform, "Make it Original", we partnered with NXNE (North by Northeast), Toronto's premier music festival and created MiO POV: a mobile app that allows users to livestream their view of a concert from their mobile phone straight to the mainstage screens, in real time, with no delay. Thus empowering our target take control and "Make it Original".

Agency: TAXI 2

Awards:
The Webby Awards - Mobile Sites & Apps - Shotlist