As Canada’s largest retailer, an important time of year for Canadian Tire is the start of hockey season. It’s when families are getting new gear to fit their fast growing children and when recreational-league players come in to pick up new equipment.
To boast the season’s newest products, we enlisted the help of Jonathan Toews, captain of the National Hockey League’s Chicago Blackhawks. The result was an entertaining spot that Canadians couldn’t stop repeating in social media (“Crazy Good”).
Agency: TAXI