From Frank Sinatra to Mick Jagger to even Ke$ha, Jack Daniel's is synonymous with music. When their global music program needed a new look and feel, we enlisted the help of an emerging art collective to create a series of original pieces, which would then be adapted into a variety of collateral from gig posters and tickets to coasters and t-shirts. Thanks to a brave client and agency team, the result was stunning – raw, intimate, concert photography intermixed with the iconic Jack Daniel’s label and treated with a charcoal overlay.
Agency: The Hive
Awards:
Applied Arts Magazine - Craft Image Series - Gold